The Exercise Is Health® Podcast

E130 – Callusing The Neuromuscular System For Life’s Stressors – Interview with Kirk Bradshaw of ATI


This week on the Exercise Is Health podcast, Julie and Charlie sit down with Kirk Bradshaw of Athletic Training Institute (ATI) in Bellevue, WA. Kirk and the team of coaches at ATI utilize Muscle Activation Techniques® (MAT®), resistance training, and other modalities – including their ADAPT facility – to “callus” their clients’ neuromuscular system to environmental and life stressors. Kirk discusses this “callusing” concept, its role in preventing injury and disease, and how it allows the clients at ATI to live as active of a life as they would like. Check out all of the details in this week’s episode!

Links to references brought up in this week’s episode can be found below:

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Team MAS

Muscle Activation Schaumburg is an exercise facility located in Schaumburg, IL with a goal to help you keep your health for as long as possible. We know that it is your health that allows you to do the things you love in life. This is why we promote a lifestyle that includes exercise, rather than exercise that is a burden to your life. Muscle Activation Schaumburg provides Muscle Activation Techniques® (MAT®) and personal training services to its clients. We use MAT® and exercise to increase the function of your body. A well-functioning body is what allows you to stay healthy and do the things you love. We value helping the members of our community of Schaumburg as well as surrounding communities of the Northwest Suburbs improve their health.

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